Explainer · case E04 · 60 seconds
01 / 08 · Setup
GROK IMAGINE.
August 2024 · launched on X
02 / 08 · Tension
FILTERS ? NONE.
24h · Taylor Swift nude
03 / 08 · Reveal
BLACK FOREST LABS FLUX.1
no SafetyAPI · Elon Musk launches
04 / 08 · Mechanism
prompt "X nude" → FLUX.1 no filter → viral on X
User
prompt with no limits
X platform
viral spread
day one: Swift · Harris · AOC · hundreds of deepfakes
05 / 08 · Scale
1000+ DEEPFAKES. FIRST WEEK.
600M
X users
24h
to first victims
€120M
DSA proposal
06 / 08 · Disclosure
AUGUST 2024
The Verge · 404 Media
within hours
NBC · Wired
confirmation
European Commission
DSA proceeding
Take It Down Act (EU) · Swift, AOC lawsuits (US)
07 / 08 · Penalty
€120M
DSA Commission proposal · April 2025
+ personal lawsuits Swift, Harris, AOC — tens of millions USD. Grok: "safety model" fall 2024. Controversies continue.
08 / 08
GROK IMAGINE
Deepfake as product. No filter as feature.
Case E04 in Big Tech Files.