Explainer · case C05 · 60 seconds
01 / 08 · Setup
YOUR LINKEDIN PROFILE.
who is it for?
02 / 08 · Tension
RECRUITERS ? FOR MICROSOFT'S AI.
since September 2024
03 / 08 · Reveal
USE DATA FOR GENERATIVE AI
setting buried 3 menus deep · default ON
04 / 08 · Mechanism
your posts → Microsoft models → Copilot, Bing
Profiles + posts
1.1 bn users
Microsoft AI
Copilot · Bing · GenAI
opt-out · Settings → Data Privacy → buried
05 / 08 · Scale
1.1 BN PROFILES. TRAINING RAN.
1.1 bn
users
one week
before detection
3 menus
to opt-out
06 / 08 · Discovery
SEPTEMBER 2024
404 Media
Joseph Cox
TechCrunch · Verge
confirmation
DPC Ireland
investigation
"it was for one week" — LinkedIn. "that was enough" — DPC
07 / 08 · Penalty
€310 M
DPC Ireland · November 2024
Record in the "dark patterns AI training" category. LinkedIn switches: now opt-in. But a week of data is already in the models.
08 / 08
LINKEDIN AI
Trained on you before you knew. One week was enough. DPC Ireland: €310 M.
Case C05 in Big Tech Files.