Meta EUR 390M DPC fine — 60s explainer (A09)

01 / 08 · Setup

I ACCEPT THE TERMS

is that consent?

02 / 08 · Tension

YES — META SAID.

CJEU: no.

03 / 08 · Reveal

PERFORMANCE OF CONTRACT

the basis Meta used to justify behavioral ads

04 / 08 · Mechanism

"ads = part of the service" → no separate consent

Meta

accepting terms = consent

conflict since 25 May 2018

GDPR art. 6

requires informed consent

noyb complaint filed on the first day of GDPR

05 / 08 · Scale

400 MILLION EU USERS. 10 YEARS OF THIS READING.

2018 complaint 2022 first ruling Jan 2023 fine

EUR 210M

Facebook

EUR 180M

Instagram

EUR 5.5M

06 / 08 · Process

JANUARY 2023

DPC Ireland

forced by EDPB

noyb

2018 complaint

EDPB

supervisory body

five years of process · ruling: forced reverification of consent

07 / 08 · Consequence

EUR 390M

total (210 Facebook + 180 Instagram)

Meta forced to change its consent model. Rolls out "consent or pay" — which triggers case A10.

08 / 08

EUR 390M

This is not consent. This is coercion. DPC Ireland, after five years — finally confirmed it.
Card A09 in Big Tech Files.